If I hear the word brand one more time, I think I'm going to be sick.
July 31, 2021
Brand, Brandy, Brand-Brand.
That's how we can feel sometimes. Let's start at the beginning... your brand is defined in the hearts and minds of your customers. It's 100% how they feel when they use your product or service.
- Is your product or service a luxury?
Make your customer feel like a rockstar when they use it.
- Is your product or service providing great value at a reasonable cost?
Make your customer feel like they've discovered a secret.
If they love how they feel, they'll tell their friends.
Trying to brand on your own? Let us help.
Business leaders often miss that motivation and engagement are a ‘Gift’ given to them by employees. When employees decide to go the extra mile they do it willingly, beyond payment, with a free contribution of their talent, ability and skill. Discretionary effort is a response to how they are being treated by your organization. See them, connect with them, and appreciate them. No cupcakes in the break room arranged by your assistant compare to a sincere thank you and display of real gratitude. I've worked with companies helping them design interactive experiences that help team members connect to the organization on a much deeper level. Those team members felt truly connected to their work and cared about the organization on a whole different level. How can I help your organization achieve this?
mark@thebiondigroup.com
Copyright The Biondi Group 2021